Intuit QuickBooks Challenges Accountants to 'Take Another Look'
Intuit QuickBooks has been a challenger brand in Australia’s cloud-based accounting and financial management software sector. With Xero’s recent price increases causing concern among accountants, QuickBooks delivers a straightforward message, calling accountants to ‘Take another look’.
Extensive qualitative research with accountants nationwide revealed a pervasive skepticism, stemming from their outdated interactions with the product years ago. Despite the product-centered marketing typical in this industry, some accountants dismissed the idea of reconsidering Intuit QuickBooks.
Today, QuickBooks has transformed into a comprehensive suite of solutions that effortlessly coordinate workflows, automate operations, and facilitate collaboration — all while saving accountants their most valued resource — time.
The QuickBooks Re-Review is more than just a revisit of old feedback; it aims to change behaviors. Accountants who re-evaluate the software are increasingly making the switch to QuickBooks, setting off a domino effect that prompts others to reconsider their options too.
The results are speaking for themselves — now, a growing number of accountants view Intuit QuickBooks as a strong competitor. Customer stories with accountants disclosed time savings of up to 30 hours per week with QuickBooks compared to their former software, with one firm noting that year-end compliance tasks have been reduced from four hours to just four minutes.
The results are speaking for themselves — an increasing number of accountants recognize Intuit QuickBooks as a strong competitor. According to customer case studies, many accountants have reported saving up to 30 hours per week when using QuickBooks as opposed to their previous software solutions. One firm highlighted that year-end compliance tasks, which previously took four hours, can now be completed in a mere four minutes with QuickBooks. This underscores the software's ability to not only enhance efficiency but also transform the day-to- day operations of accounting professionals.
Intuit QuickBooks has been a challenger brand in Australia’s cloud-based accounting and financial management software sector. With Xero’s recent price increases causing concern among accountants, QuickBooks delivers a straightforward message, calling accountants to ‘Take another look’.
Extensive qualitative research with accountants nationwide revealed a pervasive skepticism, stemming from their outdated interactions with the product years ago. Despite the product-centered marketing typical in this industry, some accountants dismissed the idea of reconsidering Intuit QuickBooks.
Today, QuickBooks has transformed into a comprehensive suite of solutions that effortlessly coordinate workflows, automate operations, and facilitate collaboration — all while saving accountants their most valued resource — time.
The QuickBooks Re-Review is more than just a revisit of old feedback; it aims to change behaviors. Accountants who re-evaluate the software are increasingly making the switch to QuickBooks, setting off a domino effect that prompts others to reconsider their options too.
The results are speaking for themselves — now, a growing number of accountants view Intuit QuickBooks as a strong competitor. Customer stories with accountants disclosed time savings of up to 30 hours per week with QuickBooks compared to their former software, with one firm noting that year-end compliance tasks have been reduced from four hours to just four minutes.
The results are speaking for themselves — an increasing number of accountants recognize Intuit QuickBooks as a strong competitor. According to customer case studies, many accountants have reported saving up to 30 hours per week when using QuickBooks as opposed to their previous software solutions. One firm highlighted that year-end compliance tasks, which previously took four hours, can now be completed in a mere four minutes with QuickBooks. This underscores the software's ability to not only enhance efficiency but also transform the day-to- day operations of accounting professionals.
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