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EY acquires design and product development firm

Profession
08 August 2023
ey acquires design and product development firm

EY Australia will look to expand its products and services through the acquisition of a product development and digital solutions firm.

EY Australia has announced the acquisition of strategic design, product development and digital solutions consulting firm Future Friendly Team Pty Ltd.

Future Friendly will join the EY Australia team to lead a new business transformation offering, with Future Friendly co-founders Nick Gower and Jon Christensen joining the EY Australia partnership. The team of 41 will be based out of Sydney and Canberra and will service clients across Oceania.

Future Friendly provides research, prototyping, design and development services to assist organisations in taking new services to market.

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Their design and development projects include websites and apps, right through to entirely new business service propositions.

“Their unique combination of strategic design and product development allows them to work with clients to define new strategies and then design, build and launch new services that deliver measurable impact against agreed business, customer and community outcomes,” said EY in a recent statement.

EY Financial Services managing partner, Oceania, Grant Peters said the addition of the Future Friendly team to EY’s existing business transformation practice will enhance its ability to bring clients the deep industry knowledge and technical experience they need to address their biggest transformation challenges.

“The joining together of our two teams will create a compelling and innovative new offering in the market,” said Mr Peters.

Future Friendly co-founder Nick Gower said joining EY will give the business access to enormous capabilities in strategic and technology consulting, as well as deep industry insights.

“This puts us at the heart of the business conversations that will decide the future and positions us to design the products and services that will help shape all of our lives for the better,” said Mr Gower.

EY Financial Services consulting leader for Oceania, Anthony Robinson, said EY is excited to welcome Future Friendly to the practice and growing the business transformation team.

“This is another great example of our ongoing commitment to providing leading innovation, customer experience and digital design support to our clients, and will significantly enhance our footprint in the region,” said Mr Robinson.

“Our strategic ambition is to grow the practice across Oceania, and the calibre of the team at Future Friendly will assist us in achieving this ambition, as we work together to build a better working world.”

About the author

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Miranda Brownlee is the news editor of Accounting Times, an online publication delivering analysis and insight to Australian accounting professionals. She was previously the deputy editor of SMSF Adviser and has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily. You can email Miranda on: [email protected]

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