From start up to star: Meet award-winning Austral Accountants
Discover how QuickBooks Online fueled growth and efficiency for Austral Accountants, winning them a national award.
Meet Austral Accountants. Founded in 2012, Austral quickly evolved from a single-office, sole practitioner firm to a dynamic team of 9 employees spread across four cities on the east coast of Australia. Specialising in serving micro and small businesses, Austral Accountants has carved a niche by focusing on first-generation immigrants, National Disability Insurance Scheme (NDIS) businesses, and startups.
Austral Accountants faced the challenge of managing a rapidly growing client base while maintaining high-quality, personalised service. They needed a robust solution that could handle complex accounting tasks efficiently and support its diverse clientele, including those lacking in-depth knowledge of the Australian financial landscape.
The turning point for Austral Accountants came with the integration of QuickBooks Online into their operations. QuickBooks, a cloud-based accounting software became the backbone of their operation, offering a suite of tools that streamlined daily accounting tasks and compliance management
QuickBooks Online changed the game for Austral Accountants in five key areas:
QuickBooks Online changed the game for Austral Accountants in five key areas:
- Automation of essential tasks
The software automated critical accounting functions such as managing financial data, submitting tax returns, and handling payroll, which significantly reduced manual work and minimised errors. - Client empowerment
QuickBooks Online empowered Austral's clients by allowing them to easily track expenses, capture receipts, send invoices, and stay on top of their finances. This was particularly beneficial for Austral’s target clientele who were not well-versed in accounting. - Scalability
As Austral Accountants grew, QuickBooks Online scaled with them. Being cloud-based meant that Austral could add new clients and expand its services without compromising on speed or accessibility. - Enhanced advisory services
Automation within QuickBooks of routine accounting tasks means Austral Accountants can shift their focus to providing value-added advisory services in HR, marketing, and technology, further embedding themselves as a trusted partner in their clients' growth. - Value for Money
By choosing QuickBooks Online, Austral were able to make a positive impact on their clients’ bottom line. They discovered that affordability doesn't compromise quality. QuickBooks offers a value packed, top-tier suite of tools without the hefty price tag which delighted their price sensitive client base.
The adoption of QuickBooks Online transformed Austral Accountants from a small firm into a nationally recognised, award-winning entity. The firm was honored as the National Winner of the 2022 Accountant of the Year award by the Institute of Public Accountants (IPA), a testament to their exceptional client service and innovative approach to their work.
QuickBooks Online was not just a tool for compliance for Austral Accountants; it was a growth enabler that allowed them to focus on what they do best—helping passionate entrepreneurs thrive. By leveraging QuickBooks, Austral Accountants has not only enhanced its operational efficiency but has also positioned itself as a pivotal growth partner for its clients and by choosing
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